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Free Instagram AutoDM Playbook
Turn Reel comments into conversations, clicks and commerce. A practical worksheet for Instagram comment-to-DM for creators in India - not a product brochure. Use it to pick keywords, write captions, and decide what each comment should receive.
Opens the print dialog so you can save this playbook as a PDF.
1. Choose one job for the Reel
Do not ask one Reel to sell, collect emails, book calls, and grow followers at once. Pick a primary job:
- Automatically respond to product requests
- Send affiliate links
- Deliver PDFs and guides
- Build a lead magnet
- Send a booking link
If the Reel can honestly serve a second intent, add a second keyword. That is the multiple-keyword workflow - not five competing CTAs in the first three seconds.
2. Write the comment instruction in the caption
AutoDM only works if viewers know what to type. Put the keyword on-screen and in the caption. Keep it one word when you can: LINK, GUIDE, BOOK, RECIPE.
| Niche | Caption template |
|---|---|
| Fashion / beauty | Outfit details in DM. Comment LINK and I will send the products. |
| Affiliate review | Want the exact products from this Reel? Comment SHOP. |
| Travel | Itinerary + hotel links. Comment GUIDE for the PDF or BOOK for the stay. |
| Coach / educator | Free workbook in DM. Comment START and I will send it. |
| Food | Full recipe card in DM. Comment RECIPE. |
3. Map keywords before you film
Fill this in for the next Reel. If two keywords would send the same thing, you only need one.
| Keyword | What to send | Use when |
|---|---|---|
| LINK | Product cards or shoppable look | Viewers ask for what you are wearing or using |
| SHOP | Affiliate product set | You are recommending tracked products |
| GUIDE | PDF or itinerary | The Reel teaches or previews a longer resource |
| BOOK | Booking or appointment link | Travel, coaching, or services |
| SIZE | Size chart or fit notes | Fashion Reels with the same SKU questions |
| PLAN | Workout or meal plan PDF | Fitness or nutrition content |
4. Comment-to-DM setup checklist
- Connect Instagram on AutoDM App, always use Meta Verified AutoDM Apps
- DM for Product links, DM for anything - PDF, Booking link etc., DM for Follow Unlock, or Lead Magnet
- Add the keywords exactly as they will appear in the caption, then test once.
- If you need a second intent, add a second keyword with a different response. Use Smart Keyword Trigger feature
- Enable the workflow on that Reel before you ask people to comment.
- Comment the keyword from a second account and confirm the DM arrives.
5. Affiliate and disclosure notes
- Use tracked links your program actually permits.
- Disclose affiliate relationships where required - caption, DM, or both, per the program rules.
- Do not promise a result the product page does not support.
6. Safety checks before you connect any AutoDM app
- Does it use official Meta/Instagram APIs?
- Does it require your Instagram password? (It should not.)
- Is the connection an authorized login flow?
- Are privacy and terms documented?
7. After the first Reel
Review which keyword actually got used. If everyone comments LINK and nobody comments GUIDE, either the caption did not teach the second option, or the Reel did not create that intent. Adjust the caption before you add more keywords.
One Meta Verified app that provides all of the above features like AutoDM for anything, AutoDM for Product Links, Follow Unlock, Smart Keyword Triggers, Lead Magnet and multiple other suitable features free of cost to creators is Vyral. You can download the app in next section.